Start naming · $1,495 + GST →
Expert Review · From $2,495 + GST

Already have a shortlist?
Get a senior naming strategist to pressure-test it.

Expert Review gives you senior judgement before you commit. Use it after completing Guided Strategic Naming, or bring us a shortlist you have created elsewhere.

Enquire about Expert Review → What we review
What we review

Ten lenses, one defensible recommendation.

We assess your shortlist against the criteria that matter most when senior stakeholders need to sign off.

  • Strategic fit
  • Audience clarity
  • Memorability
  • Sound and name craft
  • Category fit
  • Distinctiveness
  • Obvious conflict risk
  • Domain and trademark signals
  • Cultural or linguistic concerns
  • Stakeholder defensibility
What you receive

Senior judgement,
in three stages.

The value is in the preparation and judgement, not the meeting length.

Stage 1 · Before the session

Senior preparation

  • A senior strategist reviews your full audit and decision report in advance
  • Checks the shortlist against your original brief
  • Challenges weak rationales
  • Identifies overlooked risks and trade-offs
  • Forms an independent view of the strongest route
Stage 2 · The decision session

A 60-minute working meeting

  • Live pressure-test of every shortlisted name
  • Open Q&A on the strategic position and the trade-offs
  • The strategist walks you through their recommendation and the reasoning behind it
  • Space for your team to push back, surface stakeholder concerns and reach alignment
Stage 3 · After the session

Written recommendation

  • A written recommendation or revised decision summary
  • Recommended name or direction, with rationale
  • Key risks and mitigations specific to the recommended route
  • Next-step guidance for trademark, identity and rollout
Best for

When senior judgement
matters.

Pricing

Expert Review.

Three ways to engage, depending on where you are in the decision.

Most popular

Guided Naming + Expert Review

$2,995 + GST
Bundled · purchased upfront

Full Guided Strategic Naming process plus the senior Expert Review across all three stages: preparation, decision session, written recommendation.

Book the bundle →
Add later

Expert Review add-on (after Guided Naming)

$1,500 + GST
Already paid for Guided Naming

You completed Guided Strategic Naming and now want senior review of the shortlist. Same three-stage Expert Review process. No penalty for the staged purchase - bundle math works out the same.

Add Expert Review →
Bring your own

Standalone Expert Review

From $2,495 + GST
Your shortlist, our review

You have a shortlist from somewhere else and want senior judgement before committing. The strategist absorbs your brief from scratch (no Re:name audit trail), then runs the same three-stage review.

Discuss your shortlist →

All three options run the same three-stage Expert Review: senior preparation, decision session, written recommendation. Promotion codes accepted at checkout.

Frequently asked

Common questions.

$1,500 as the add-on. Same three-stage Expert Review as the bundle. Buying both upfront ($2,995) or buying them in stages ($1,495 + $1,500) costs you the same in total.
No. Standalone Expert Review starts at $2,495 + GST and is for shortlists you have built yourself or with another partner. It costs more than the add-on because the strategist has no Re:name audit trail to work from and absorbs your brief from scratch. Bring us your shortlist, your strategy notes if you have them, and any stakeholder context, and we will scope the right fee for the project.
Because most of the value sits before and after the call, not inside it. A senior strategist reviews your full audit and decision report in advance, checks the shortlist against the original brief, challenges weak rationales, and identifies risks you have not yet surfaced. The 60-minute decision session is the working meeting that turns that preparation into a recommendation. A written recommendation follows. The meeting length is not the product.
A senior Re:name strategist with naming-decision experience across multiple sectors and award-winning naming projects. We will tell you who is leading your review before you commit. There are no junior accounts on this tier.

Ready for senior judgement?

Tell us about the shortlist and the decision. We'll come back to you with a session time.

Enquire about Expert Review →
Need a fuller process? Talk to us about a full engagement.