Finance Law

Project Overview

Lisa Meyer’s career has always revolved around finance law—her area of true expertise and passion. When she approached us to rename her practice, then known as Meyer Law, her goal was to create a name that clearly reflected her specialisation and stood apart within the finance law sector.

Our task was to help her evaluate and refine her overall business positioning so the new name could embody her focused direction. Unlike many firms that offer a wide range of legal services, Lisa sought a distinctive identity centred exclusively on her chosen field.

Research and Strategy

The renaming journey began with an in-depth exploration of the business and the vision for its future identity. It was essential to understand Lisa’s long-term aspirations and the qualities she wanted the new name to convey.

To gain meaningful insight, we facilitated a naming workshop and conducted a detailed competitive review. Alongside this, we performed an SEO analysis to evaluate how different naming directions could strengthen visibility and relevance within the finance law space. These findings guided our recommendations, aligning Lisa’s goals with the expectations of her ideal clients.

This groundwork became the foundation for shaping a clear naming strategy and defining the business’s refined positioning. The process not only clarified its scope within finance and commercial law but also captured the genuine care, expertise, and determination that characterise Lisa’s approach to her profession.

Naming

Once the brand’s positioning was clearly defined, the right name naturally revealed itself.

We sought a name that would embody authority, clarity, and confidence, qualities already inherent in Lisa’s practice. The result was Finance Law, a direct, powerful evolution of Meyer Law. This shift repositioned the business around its area of specialisation and the value it delivers, rather than the individual leading it.

In a profession where many firms cast a wide net, Finance Law stands apart for its precision and focus. It does exactly what the name promises.

Conclusion

Extensive research guided the renaming process, revealing clear opportunities for a name that truly reflected the firm’s expertise and focus. This gave Lisa Meyer a confident new identity that aligned perfectly with her vision for a specialised, sector-focused practice.