As an existing client, Qual IT chose to launch a new cyber security venture in collaboration with a leading expert who had recently joined their team. The owner aimed to bring all their services together under a single, cohesive name and brand identity.
Our strategic process revealed a key point of differentiation: the integration of security (Sec) within the quality assurance (QA) lifecycle. This insight inspired the creation of a distinctive name, SEQA.
Pronounced “Secure,” SEQA is a newly coined word that carries clear meaning and relevance within the industry, making it both original and easily understood.
“We now have business clarity; we have a cool name; we have a culture to attract the best people and we have a story that resonates with every client I’ve spoken to. It’s the platform for success for our young business.”
Mark Keegan – Managing Director, SEQA
