Adam is Rename’s Creative Director and Project Manager, based in Wellington (Iwi Ngāti Raukawa). He has developed a reputation for his ability to craft names that are both original and enduring, drawing on linguistic insight and cultural understanding to find the right fit for each client. Alongside his strengths in visual identity, Māori design, illustration, and digital storytelling, Adam brings a unique talent for turning complex ideas into names that feel clear, memorable, and full of meaning. His passion lies in guiding clients through the creative process and uncovering names that truly capture who they are and where they’re heading.
