Lance is Rename’s Auckland-based Account Director, known for his broad background in advertising, design, and communication. He focuses on building strong client relationships and ensuring every project runs seamlessly from the first discussion through to completion. With a sharp strategic mind and a strong grasp of audience connection, Lance brings both insight and creativity to the naming process. He thrives on collaborating with clients and creative teams to shape names that are distinctive, meaningful, and truly resonate with the people they are intended to reach.
