Rename is dedicated to creating meaningful names that capture identity, purpose, and vision. Our experienced team combines insight and creativity to deliver naming solutions that resonate, inspire, and stand the test of time.
Adam is Rename’s Creative Director. He has developed a reputation for his ability to craft names that are both original and enduring.
Lance is Rename’s Account Director. He builds strong client relationships and ensures projects run seamlessly from start to finish.
We focus entirely on creating names that are ownable, meaningful, and aligned with business objectives. We follow an evidence-led methodology, using research and strategy to make sure every name resonates with both internal culture and target audiences. With over 30 years of experience among our directors, we’ve earned international recognition, including Gold Awards in the Asia-Pacific for naming.
