Our clients love their new names, which capture who they are and what they stand for. Many of these names have gone on to be recognised with awards, showing the impact of getting it right.
Real Meals
Nathan Fa’avae and Cameron Lawes share their journey of transforming Absolute Wilderness into Real Meals. They discuss the challenges of choosing a name that truly captures the spirit of their business, the process of narrowing down options, and the importance of finding something memorable, authentic, and aligned with their values. The rename wasn’t just about changing words, it was about creating clarity and giving their offering a name that resonates with customers while reflecting the evolution of their vision.
SEQA
Mark Keegan shares his perspective on the renaming process, describing how it brought clarity to the company’s identity and simplified its story. By adopting a clear, distinctive name that truly connects with customers, the business gained renewed confidence, a sharper market position, and a stronger platform for future growth.
Real feedback from clients after renaming
“Our recent change of name and branding to pH7 has been a huge success, feedback from our customers has been universally positive with many specifically pointing out that they remember pH7 being “neutral” from their high school chemistry classes. The most effusive feedback came from one of our suppliers who went through the thought process in real time while on a call to me. The conversation started with him asking why we changed our name but before I could answer he said “wait, pH7 is neutral, you’re providing safety products for the chemical industry and your tag line is neutralising hazards…oh man that’s so clever!”
While it’s very difficult to link specific sales results to the name change, anecdotal evidence is clear that the change has been well received by three important groups. Firstly, our own staff have got behind the change which has seen us create uniforms and marketing material that provides a clear focus for our business. Our staff are proud to be associated with a business that has a clear vision that can be easily communicated. Secondly, our suppliers have commented that the new branding makes it a lot clearer for them where our focus lies. They appreciate the fact that their products fit well with our core strategy, which will ultimately generate more sales for their business. Finally, our customers have commented that the new name and branding helps clarify our position in the safety market and is easy for their staff to remember.
The change to pH7 was driven by the desire to create a brand that communicated the why, how and what of our business, that stood out from the crowd and would help focus the minds of our staff, customers, suppliers and end users around the niche we want to lead in. I’m happy to say that four months on from the launch we’ve achieved all of these goals.”
“We absolutely love our new name and brand. The feedback from the market and retailers has all been fantastic so we’re over the moon. And this is translating into sales growth”
“The ZeroJet name has been a huge benefit for our company. People just “get it” when we tell them our name. Zero fumes, zero noise, zero emissions… we don’t have to say this to customers, they already get it.”
“We now have business clarity; we have a cool name; we have a culture to attract the best people and we have a story that resonates with every client I’ve spoken to. It’s the platform for success for our young business.”
“I am normally highly critical of new brands but for whatever reason, I like the look of this one. I
think those involved nailed it!!”“The process that Re:brand took us through has been instrumental in the formation of our business. Helping us navigate the complex issues we faced – the closeness of the relationship to Qual IT, developing a unique position in the market and creating a culture out of nothing – has been fabulous.” – Mark Keegan
“We work in the serious end of healthcare with a long tradition with our former name and brand. Tim and Adam helped us rejuvenate our entire brand and the process was not only professional, it was also very enjoyable.”
“Our new brand is fresh, easy to communicate and aesthetically pleasing. We have had numerous comments from colleagues, suppliers and other stakeholders about how much better it is.”
“The colours are great”
“The new brand is modern”
“The new name helps me understand what you do”
“It looks so fresh”
“Coming up with a new brand for any company or organisation can be challenging at the best of times but when you throw in needing to come up with a name for a Business District that is going to be decided by a Committee it has the potential to be a nightmare. But this was not the case for the former Kilbirnie Business Network when faced with exactly this scenario – and that came down to our choice of using Rebrand to guide us through this project. Tim and his team were a pleasure to work with – thoroughly professional, delivered what they said they would, were prepared to go the extra mile for us and adapt ideas and concepts to meet our feedback.
In short, we were delighted with our final brand – Destination KRL and have received great feedback from our business members and the general public to our new name and imagery. We could not have asked for a better result.”
Every great name starts with a clear process. Let’s talk.
