Portfolio

Renaming a business is more than finding a new label, it is about capturing the essence of what makes a company unique and positioning it for the future. We specialise in helping organisations re:think their identities, creating names that are clear and memorable, and strategically aligned with their goals.

Our portfolio showcases the transformations we have led, from businesses seeking a fresh start to established brands looking to sharpen their market presence. Each project tells the story of a name that not only fits but elevates.

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    Octo

    Octo, previously known as The Vault Group, began as a holding company managing several brands, each offering a specialised service.

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    Mai Lighthouse

    Franklin Family Support Services supported families and individuals, but its evolving role inspired a more inclusive identity.

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    NIKO

    Formerly trading as Tesla Consultants, they were proud of their name’s link to Nikola Tesla, but wanted to create a future-proof identity.

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    pH7

    Dalton International, a trusted hazard protection distributor in New Zealand for over 20 years, rebranded to eliminate market confusion.

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    Real Meals

    From Absolute Wilderness to Real Meals. Absolute Wilderness had a loyal following but an unclear position in the market.

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    ZeroJet

    ZeroJet, formerly Voltaic Jet Systems, renamed to highlight its clean electric jet propulsion. The new name clearly conveys zero emissions.

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    Capire

    Helen sought clarity in how she presented herself, aiming for a brand that matched her reputation for calibre and credibility.

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    Intra

    Formerly Mercy Angiography, the organisation was renamed Intra to reflect its wider image-guided healthcare services.

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    SEQA

    Pronounced “Secure,” SEQA carries clear meaning and relevance within the industry, making it both original and easily understood.

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    Envisory

    Envisory, formerly Hale & Twomey, is a New Zealand energy consultancy with a modern identity and award-winning naming strategy.

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    Okin

    The transition from Icon to Okin was approached with precision, ensuring the new name honoured the brand’s established equity.

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    Augmento

    The move to the name Augmento marked a key milestone for the business. Through our naming process, the new identity emerged.

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    KRL

    Rather than invent something entirely new, we distilled the essence of all three suburbs into a concise and memorable name: KRL.

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    Hawkeye Finance

    Hawkeye Finance captures the essence of Alfonso’s philosophy and practice. It conveys precision, insight, and confidence.

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    Future Partners

    We recognised that for Kirsty, people always come first. The name Future Partners emerged as a natural expression of that ethos.

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    Finance Law

    Extensive research shaped the renaming of Finance Law, giving Lisa Meyer a confident new identity that reflects her expertise.

A lasting name is the result of a proven process. We’d be happy to walk you through it.

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